MI.Business.Console

for Promomed

Update: 29.10.2024

Last week: 42 week 2024 (14.10.2024 - 20.10.2024)

Last full month: September 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	10 775	1.4%	13.5%	-0.5	18 527 333	7.5%	8.9%	0.2	5.0%
MoM	36 980	4.9%	13.4%	-0.1	67 216 861	2.1%	9.2%	-0.3	5.8%
YTD	322 382	23.5%	12.0%	3.2	658 973 544	34.1%	9.4%	1.9	-9.1%
MAT	402 244	25.1%	11.6%	2.8	824 372 018	37.4%	9.2%	1.8	-4.6%
BRAINMAX
WoW	2 705	5.6%	100.0%	0	8 943 968	1.7%	100.0%	0	5.6%
MoM	7 570	10.4%	100.0%	0	26 517 643	8.2%	100.0%	0	10.4%
YTD	56 966	66.6%	100.0%	0	199 909 370	71.2%	100.0%	0	66.6%
MAT	69 423	72.6%	100.0%	0	244 147 971	79.4%	100.0%	0	72.6%
GOLDLINE PLUS
WoW	15 507	6.9%	45.6%	-0.2	47 640 046	5.6%	37.3%	-0.1	7.4%
MoM	61 246	-7.0%	45.9%	0.3	190 178 090	-6.9%	37.7%	0.1	-7.6%
YTD	686 237	-4.9%	45.1%	0.4	2 154 864 170	-3.0%	36.9%	-2.8	-5.8%
MAT	833 538	-2.0%	45.3%	0.5	2 625 428 495	1.2%	37.4%	-2.5	-2.9%
MIGRENIUM
WoW	9 340	4.9%	0.4%	0	3 184 090	5.0%	0.5%	0	1.7%
MoM	41 151	-21.4%	0.4%	-0.1	13 849 561	-20.6%	0.6%	-0.1	-2.8%
YTD	477 213	-10.6%	0.5%	-0.1	150 420 917	52.1%	0.7%	0.2	6.5%
MAT	585 038	-10.9%	0.5%	-0.1	174 168 658	44.1%	0.6%	0.1	9.7%
MODELAX-N
WoW	27 363	5.9%	19.9%	0.5	13 011 982	5.7%	13.1%	0.3	3.1%
MoM	107 577	0.1%	20.6%	1.1	50 949 280	1.1%	13.5%	0.7	-5.3%
YTD	1 189 870	29.2%	22.3%	3.5	522 991 638	78.1%	14.4%	4	8.9%
MAT	1 436 734	36.4%	21.4%	3.7	612 196 951	81.0%	13.6%	3.6	12.8%
REDUXIN
WoW	11 214	8.4%	33.0%	0.3	56 775 410	4.9%	44.5%	-0.4	7.4%
MoM	42 769	-9.5%	32.1%	-0.7	220 075 387	-8.9%	43.7%	-0.8	-7.6%
YTD	498 950	-7.2%	32.8%	-0.5	2 649 500 233	11.9%	45.4%	3.1	-5.8%
MAT	599 001	-5.1%	32.5%	-0.7	3 153 912 864	15.2%	44.9%	2.8	-2.9%
REDUXIN FORTE
WoW	3 435	13.1%	10.1%	0.5	14 425 222	12.3%	11.3%	0.6	7.4%
MoM	13 776	-1.3%	10.3%	0.7	58 932 380	0.6%	11.7%	0.9	-7.6%
YTD	137 967	1.3%	9.1%	0.6	593 951 338	12.5%	10.2%	0.7	-5.8%
MAT	167 821	5.3%	9.1%	0.7	719 544 195	16.7%	10.2%	0.8	-2.9%
SALVISAR
WoW	13 631	8.8%	1.7%	0.1	6 003 289	9.9%	1.5%	0.1	2.1%
MoM	47 722	21.0%	1.5%	0.3	20 388 247	20.6%	1.3%	0.2	-2.4%
YTD	429 095	6.2%	1.4%	0.1	177 182 947	33.4%	1.2%	0.2	-2.5%
MAT	523 290	-3.3%	1.3%	-0.1	208 158 379	15.3%	1.2%	0	1.0%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	322 382	23.5%	12.0%	3.2	658 973 544	34.1%	9.4%	1.9	-9.1%
BRAINMAX	56 966	66.6%	100.0%	0	199 909 370	71.2%	100.0%	0	66.6%
GOLDLINE PLUS	686 237	-4.9%	45.1%	0.4	2 154 864 170	-3.0%	36.9%	-2.8	-5.8%
MIGRENIUM	477 213	-10.6%	0.5%	-0.1	150 420 917	52.1%	0.7%	0.2	6.5%
MODELAX-N	1 189 870	29.2%	22.3%	3.5	522 991 638	78.1%	14.4%	4	8.9%
REDUXIN CAPS	498 950	-7.2%	32.8%	-0.5	2 649 500 233	11.9%	45.4%	3.1	-5.8%
REDUXIN FORTE	137 967	1.3%	9.1%	0.6	593 951 338	12.5%	10.2%	0.7	-5.8%
SALVISAR	429 095	6.2%	1.4%	0.1	177 182 947	33.4%	1.2%	0.2	-2.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	402 244	25.1%	11.6%	2.8	824 372 018	37.4%	9.2%	1.8	-4.6%
BRAINMAX	69 423	72.6%	100.0%	0	244 147 971	79.4%	100.0%	0	72.6%
GOLDLINE PLUS	833 538	-2.0%	45.3%	0.5	2 625 428 495	1.2%	37.4%	-2.5	-2.9%
MIGRENIUM	585 038	-10.9%	0.5%	-0.1	174 168 658	44.1%	0.6%	0.1	9.7%
MODELAX-N	1 436 734	36.4%	21.4%	3.7	612 196 951	81.0%	13.6%	3.6	12.8%
REDUXIN CAPS	599 001	-5.1%	32.5%	-0.7	3 153 912 864	15.2%	44.9%	2.8	-2.9%
REDUXIN FORTE	167 821	5.3%	9.1%	0.7	719 544 195	16.7%	10.2%	0.8	-2.9%
SALVISAR	523 290	-3.3%	1.3%	-0.1	208 158 379	15.3%	1.2%	0	1.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	10 775	1.4%	13.5%	-0.5	18 527 333	7.5%	8.9%	0.2	5.0%
BRAINMAX	2 705	5.6%	100.0%	0	8 943 968	1.7%	100.0%	0	5.6%
GOLDLINE PLUS	15 507	6.9%	45.6%	-0.2	47 640 046	5.6%	37.3%	-0.1	7.4%
MIGRENIUM	9 340	4.9%	0.4%	0	3 184 090	5.0%	0.5%	0	1.7%
MODELAX-N	27 363	5.9%	19.9%	0.5	13 011 982	5.7%	13.1%	0.3	3.1%
REDUXIN CAPS	11 214	8.4%	33.0%	0.3	56 775 410	4.9%	44.5%	-0.4	7.4%
REDUXIN FORTE	3 435	13.1%	10.1%	0.5	14 425 222	12.3%	11.3%	0.6	7.4%
SALVISAR	13 631	8.8%	1.7%	0.1	6 003 289	9.9%	1.5%	0.1	2.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	36 980	4.9%	13.4%	-0.1	67 216 861	2.1%	9.2%	-0.3	5.8%
BRAINMAX	7 570	10.4%	100.0%	0	26 517 643	8.2%	100.0%	0	10.4%
GOLDLINE PLUS	61 246	-7.0%	45.9%	0.3	190 178 090	-6.9%	37.7%	0.1	-7.6%
MIGRENIUM	41 151	-21.4%	0.4%	-0.1	13 849 561	-20.6%	0.6%	-0.1	-2.8%
MODELAX-N	107 577	0.1%	20.6%	1.1	50 949 280	1.1%	13.5%	0.7	-5.3%
REDUXIN CAPS	42 769	-9.5%	32.1%	-0.7	220 075 387	-8.9%	43.7%	-0.8	-7.6%
REDUXIN FORTE	13 776	-1.3%	10.3%	0.7	58 932 380	0.6%	11.7%	0.9	-7.6%
SALVISAR	47 722	21.0%	1.5%	0.3	20 388 247	20.6%	1.3%	0.2	-2.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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