for Promomed

Update: 29.10.2024

Last week: 42 week 2024 (14.10.2024 - 20.10.2024)

Last full month: September 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 10 775 1.4% 13.5% -0.5 18 527 333 7.5% 8.9% 0.2 5.0%
MoM 36 980 4.9% 13.4% -0.1 67 216 861 2.1% 9.2% -0.3 5.8%
YTD 322 382 23.5% 12.0% 3.2 658 973 544 34.1% 9.4% 1.9 -9.1%
MAT 402 244 25.1% 11.6% 2.8 824 372 018 37.4% 9.2% 1.8 -4.6%
BRAINMAX
WoW 2 705 5.6% 100.0% 0 8 943 968 1.7% 100.0% 0 5.6%
MoM 7 570 10.4% 100.0% 0 26 517 643 8.2% 100.0% 0 10.4%
YTD 56 966 66.6% 100.0% 0 199 909 370 71.2% 100.0% 0 66.6%
MAT 69 423 72.6% 100.0% 0 244 147 971 79.4% 100.0% 0 72.6%
GOLDLINE PLUS
WoW 15 507 6.9% 45.6% -0.2 47 640 046 5.6% 37.3% -0.1 7.4%
MoM 61 246 -7.0% 45.9% 0.3 190 178 090 -6.9% 37.7% 0.1 -7.6%
YTD 686 237 -4.9% 45.1% 0.4 2 154 864 170 -3.0% 36.9% -2.8 -5.8%
MAT 833 538 -2.0% 45.3% 0.5 2 625 428 495 1.2% 37.4% -2.5 -2.9%
MIGRENIUM
WoW 9 340 4.9% 0.4% 0 3 184 090 5.0% 0.5% 0 1.7%
MoM 41 151 -21.4% 0.4% -0.1 13 849 561 -20.6% 0.6% -0.1 -2.8%
YTD 477 213 -10.6% 0.5% -0.1 150 420 917 52.1% 0.7% 0.2 6.5%
MAT 585 038 -10.9% 0.5% -0.1 174 168 658 44.1% 0.6% 0.1 9.7%
MODELAX-N
WoW 27 363 5.9% 19.9% 0.5 13 011 982 5.7% 13.1% 0.3 3.1%
MoM 107 577 0.1% 20.6% 1.1 50 949 280 1.1% 13.5% 0.7 -5.3%
YTD 1 189 870 29.2% 22.3% 3.5 522 991 638 78.1% 14.4% 4 8.9%
MAT 1 436 734 36.4% 21.4% 3.7 612 196 951 81.0% 13.6% 3.6 12.8%
REDUXIN
WoW 11 214 8.4% 33.0% 0.3 56 775 410 4.9% 44.5% -0.4 7.4%
MoM 42 769 -9.5% 32.1% -0.7 220 075 387 -8.9% 43.7% -0.8 -7.6%
YTD 498 950 -7.2% 32.8% -0.5 2 649 500 233 11.9% 45.4% 3.1 -5.8%
MAT 599 001 -5.1% 32.5% -0.7 3 153 912 864 15.2% 44.9% 2.8 -2.9%
REDUXIN FORTE
WoW 3 435 13.1% 10.1% 0.5 14 425 222 12.3% 11.3% 0.6 7.4%
MoM 13 776 -1.3% 10.3% 0.7 58 932 380 0.6% 11.7% 0.9 -7.6%
YTD 137 967 1.3% 9.1% 0.6 593 951 338 12.5% 10.2% 0.7 -5.8%
MAT 167 821 5.3% 9.1% 0.7 719 544 195 16.7% 10.2% 0.8 -2.9%
SALVISAR
WoW 13 631 8.8% 1.7% 0.1 6 003 289 9.9% 1.5% 0.1 2.1%
MoM 47 722 21.0% 1.5% 0.3 20 388 247 20.6% 1.3% 0.2 -2.4%
YTD 429 095 6.2% 1.4% 0.1 177 182 947 33.4% 1.2% 0.2 -2.5%
MAT 523 290 -3.3% 1.3% -0.1 208 158 379 15.3% 1.2% 0 1.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 322 382 23.5% 12.0% 3.2 658 973 544 34.1% 9.4% 1.9 -9.1%
BRAINMAX 56 966 66.6% 100.0% 0 199 909 370 71.2% 100.0% 0 66.6%
GOLDLINE PLUS 686 237 -4.9% 45.1% 0.4 2 154 864 170 -3.0% 36.9% -2.8 -5.8%
MIGRENIUM 477 213 -10.6% 0.5% -0.1 150 420 917 52.1% 0.7% 0.2 6.5%
MODELAX-N 1 189 870 29.2% 22.3% 3.5 522 991 638 78.1% 14.4% 4 8.9%
REDUXIN CAPS 498 950 -7.2% 32.8% -0.5 2 649 500 233 11.9% 45.4% 3.1 -5.8%
REDUXIN FORTE 137 967 1.3% 9.1% 0.6 593 951 338 12.5% 10.2% 0.7 -5.8%
SALVISAR 429 095 6.2% 1.4% 0.1 177 182 947 33.4% 1.2% 0.2 -2.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 402 244 25.1% 11.6% 2.8 824 372 018 37.4% 9.2% 1.8 -4.6%
BRAINMAX 69 423 72.6% 100.0% 0 244 147 971 79.4% 100.0% 0 72.6%
GOLDLINE PLUS 833 538 -2.0% 45.3% 0.5 2 625 428 495 1.2% 37.4% -2.5 -2.9%
MIGRENIUM 585 038 -10.9% 0.5% -0.1 174 168 658 44.1% 0.6% 0.1 9.7%
MODELAX-N 1 436 734 36.4% 21.4% 3.7 612 196 951 81.0% 13.6% 3.6 12.8%
REDUXIN CAPS 599 001 -5.1% 32.5% -0.7 3 153 912 864 15.2% 44.9% 2.8 -2.9%
REDUXIN FORTE 167 821 5.3% 9.1% 0.7 719 544 195 16.7% 10.2% 0.8 -2.9%
SALVISAR 523 290 -3.3% 1.3% -0.1 208 158 379 15.3% 1.2% 0 1.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 10 775 1.4% 13.5% -0.5 18 527 333 7.5% 8.9% 0.2 5.0%
BRAINMAX 2 705 5.6% 100.0% 0 8 943 968 1.7% 100.0% 0 5.6%
GOLDLINE PLUS 15 507 6.9% 45.6% -0.2 47 640 046 5.6% 37.3% -0.1 7.4%
MIGRENIUM 9 340 4.9% 0.4% 0 3 184 090 5.0% 0.5% 0 1.7%
MODELAX-N 27 363 5.9% 19.9% 0.5 13 011 982 5.7% 13.1% 0.3 3.1%
REDUXIN CAPS 11 214 8.4% 33.0% 0.3 56 775 410 4.9% 44.5% -0.4 7.4%
REDUXIN FORTE 3 435 13.1% 10.1% 0.5 14 425 222 12.3% 11.3% 0.6 7.4%
SALVISAR 13 631 8.8% 1.7% 0.1 6 003 289 9.9% 1.5% 0.1 2.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 36 980 4.9% 13.4% -0.1 67 216 861 2.1% 9.2% -0.3 5.8%
BRAINMAX 7 570 10.4% 100.0% 0 26 517 643 8.2% 100.0% 0 10.4%
GOLDLINE PLUS 61 246 -7.0% 45.9% 0.3 190 178 090 -6.9% 37.7% 0.1 -7.6%
MIGRENIUM 41 151 -21.4% 0.4% -0.1 13 849 561 -20.6% 0.6% -0.1 -2.8%
MODELAX-N 107 577 0.1% 20.6% 1.1 50 949 280 1.1% 13.5% 0.7 -5.3%
REDUXIN CAPS 42 769 -9.5% 32.1% -0.7 220 075 387 -8.9% 43.7% -0.8 -7.6%
REDUXIN FORTE 13 776 -1.3% 10.3% 0.7 58 932 380 0.6% 11.7% 0.9 -7.6%
SALVISAR 47 722 21.0% 1.5% 0.3 20 388 247 20.6% 1.3% 0.2 -2.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs